To improve the flow of information to all investors, the Board
of Trinity Mirror plc has decided to issue trading updates prior to the two
close periods each year. The first of these statements, in respect of the second
half of the financial year ended 2 January 2000, is issued today ahead of the
Group's preliminary results announcement on 15 March 2000.
Overall Trinity Mirror's operations produced a strong
performance in the second half of 1999, in line with market expectations at the
time of announcing its merger, which completed on 6 September 1999. Good
progress has been made in the integration of the businesses. The benefits of the
integration, the favourable economic conditions and previous investment in
titles provide a strong basis for growth.
Operating review
National and sports newspapers
Advertising revenues for the national newspapers have been
strong during the period producing second half year on year growth of 9%.
The Mirror's circulation performance during the last six months
has led to further growth in its market share. The Mirror outperformed its
direct competitors during this period. Increased revenue from the 2 pence price
rise introduced in September (Monday to Friday editions) and 1 pence price
increase on the Saturday edition (from late November) has been invested in
further enhancing the newspaper, including the launch of 'M' magazine.
The Sunday Mirror has increased its market share during the last
six months of 1999. The estimated decline in circulation of less than 0.5%
compares very favourably with 11% in the same period of 1998. This performance
reflects management actions in refocusing the paper's editorial stance closer to
that of its sister daily title.
The Sunday People's circulation has declined by 8% during the
last six months compared to the same period in 1998.
The Racing Post has improved circulation during 1999 with strong
growth in advertising revenues from all sectors.
Scottish national and regional newspapers
The Scottish national newspapers have also achieved good growth
in advertising revenues, both national and local. Circulation revenues have
remained stable despite the increased promotional activity of the English
tabloids.
Local factors led to variable growth rates in advertising
revenues across the regional newspapers with particularly encouraging
performances in the Scottish, Southern, Northern Ireland and Welsh regions.
Industrial and employment issues in the Midlands and a lack of economic buoyancy
in the North-West have affected the performances of these two regions. Both
regional display and classified advertising continued to show growth in the
second half of 1999 with an overall growth for the six months, year on year, of
4%.
The Group continues to be in discussions with its advertising
customers regarding irregularities in the reporting of circulation numbers to
the Audit Bureau of Circulation on certain of its Birmingham titles. Trinity
Mirror remains confident that the outcome of these discussions and the impact on
the Group will be as stated in its November announcement.
Magazines and exhibitions
The earnings of the division have increased during 1999,
primarily as a result of the acquisitions in 1998 and during 1999.
New and interactive media
During the year the Group has continued to strengthen its
existing new media properties and core brands, investing in local online
franchises and developing national niche businesses using content from our own
sites and that of our partners. Including ic24, the Group's free internet
service provider launched in April, monthly page impressions on Group sites have
increased to over 32 million.
Building on the Group's existing investment in its online
businesses, the development of Trinity Mirror's new media strategy is well
advanced. Trinity Mirror intends to outline its new media strategy by the time
of the Group's preliminary announcement in March.
Integration
The integration of the two businesses is on track to deliver
annual pre-tax cost savings of at least £15 million by the end of 2002, as
indicated at the time of announcement of the merger.
Belfast Telegraph and Newscom
The Group is proceeding with the divestment of those Northern
Ireland titles (including the Belfast Telegraph) which were required to be
disposed of as a condition of consent for the merger. Prospective purchasers
will be contacted imminently.
Trinity Mirror's potential interest in acquiring Newscom was
announced in December and its application for consent was subsequently referred
by the Secretary of State for Trade and Industry to the Competition Commission.
The regulatory process should be completed by the end of April.