Trinity Mirror plc, ("Trinity Mirror" or "The Group") the
UK's largest newspaper publisher, announced today the appointment of Joe
Sinyor to the Board as Chief Executive, Newspapers. He will take up his position
as an executive director following conclusion of his contractual negotiations
with Sony United Kingdom Limited.
Reporting to Group Chief Executive Philip Graf, Joe Sinyor will
assume strategic and operational responsibility for all of Trinity
Mirror's newspaper operations. This is a new executive role created by
the Group to provide a dedicated strategic resource responsible for the
development of its newspapers and the assets that underpin them. In addition,
Joe will oversee the development of best practices between the national and
regional businesses.
Joe Sinyor (43) joined Sony United Kingdom Limited in 1998 as
Managing Director. In this role he was responsible for £2.2 billion of turnover
and in particular a primary focus on the consumer electronics business. In a mid
1999 reorganisation, Joe was also appointed Head of Sony's Personal
Audio business for Europe. Prior to Sony, Joe was Managing Director of Dillons,
the bookseller (from 1994 - 1998), and Group Chief Executive of jeans company
Pepe Group plc (from 1990 - 1993). He is also a non-executive director of
Channel 4.
Philip Graf, Chief Executive, commented:
"Joe has an impressive track record and we are delighted to have
brought him into the Group at this exciting time in our development. He brings
strong management skills, brand expertise and consumer marketing strengths that
will strongly complement our newspaper skills."
