Trinity Mirror, the UK's largest newspaper publisher, is today
issuing a trading update in respect of the second half of the financial year
ending 29th December 2002. This statement is being issued ahead of the Company's
preliminary results on 27th February 2003.
* all advertising and circulation results for the Regional newspaper titles are shown on a like for like basis excluding the results of Post Publications Limited and Ethnic Media Group Limited which were disposed of in June 2002 and advertising revenues further exclude the results of the Metro titles
Group
Significant progress has been made during the past five months
in the implementation of our strategies for the key businesses and in delivering
the targeted cost savings and revenue enhancements for the financial year ending
29th December 2002.
Advertising revenues across the group were down 2.5%
year-on-year in the third quarter but are 0.3% up in the first two months of the
fourth quarter. We continue to experience something of a north/south divide in
advertising performance.
The clear strategic approach to our main businesses - together
with vigorous cost control, further reduction in digital media investment, lower
interest rates and our strong cash flows - has limited the impact that the
difficult advertising and economic conditions might otherwise have had on our
underlying performance, which remains in line with our expectations.
Regional newspapers
The "from Biggest to Best" strategy for our regional newspaper
division continues at considerable pace and is delivering revenue and cost based
performance improvements.
There have been encouraging signs of advertising growth for our
regional newspapers over the past two months. Furthermore, a small improvement
over October and November is expected in December.
October saw overall advertising growth year on year of 1.2%*
with recruitment up by 2.6%. Revenues also grew marginally by 0.6% in November
with recruitment up by 1.4%. This compares to a year on year fall of 2.4% in the
third quarter and 2.5% in the first half. Our businesses in the North, South
Wales, Ireland and Scotland continue to do well and act as a balance to the
tougher West Midlands and Southern markets. Although trading conditions in
London and the South East remain difficult, there are signs of improvement in
this area.
Circulation revenues are down 1.5% in the period July to
November with volume decreases partially offset by cover price increases.
National newspapers
Our integrated marketing strategy for the two Mirror titles to
sharpen the brand and over time to increase frequency of purchase continues to
make progress.
The latest ABC circulation figures for the Daily Mirror show a
headline growth in November of 1.9% year on year and 2.5% compared to October.
Excluding sampling, the November year on year growth is 3.4%, primarily as a
result of the Paul Burrell exclusive series of interviews, illustrating the
importance of the strong Mirror brand. The Daily Mirror circulation (excluding
sampling) declined 2.3% year on year in the period July to November compared to
a decline of 1.9% in the first six months. However the second half comparison is
adversely impacted by the strong performance in 2001 following the events of
September 11.
Our three national newspaper titles saw advertising grow in the
third quarter year-on-year by 0.5%, despite a challenging Sunday market. October
advertising revenues declined by 1.7% but this has been followed by growth of
5.7% in November. The performance continues to be driven by strong retail
advertising with third quarter growth in this sector of 38.3% and in excess of
20% growth during October and November. December is expected to deliver overall
advertising performance ahead of November.
The Scottish Nationals advertising performance reflects the
benefits of the advertising improvement strategy with revenues falling year on
year by only 0.1% in the third quarter and October and November delivering
growth of 4.6% and 4.1% respectively. This improving trend is expected to
continue into December. During the period July to November the Daily Record's
and the Sunday Mail's circulation in Scotland declined year on year by 7.4% and
3.9% respectively compared to declines of 4.5% and 3.5% respectively for the
first half.
* all advertising and circulation results for the Regional newspaper titles are shown on a like for like basis excluding the results of Post Publications Limited and Ethnic Media Group Limited which were disposed of in June 2002 and advertising revenues further exclude the results of the Metro titles