52 week period ending 28 December 2003
Trinity Mirror plc is today issuing a trading update in respect
of the second half of the 52 week financial period ending 28th
December 2003. This statement is being issued ahead of the Company's preliminary
results on 26th February 2004.
Overall the Group continues to trade in line with the Board's
expectations for the year with improved advertising revenues for our Regionals
division offsetting a weaker advertising performance from our Nationals division
in the second half.
Advertising revenues
Whilst advertising conditions for our Regional newspaper titles
have shown signs of stabilisation during the past five months, conditions for
our National titles continue to be difficult and volatile. Group advertising
revenues for the 5 months to November 2003 increased by 1.0% year on year.
The Regionals division (incorporating Digital Media and Metros)
achieved advertising revenue growth of 3.9% year on year for the period.
Excluding Digital Media and Metros, advertising revenues for the Regional
newspaper titles increased by 3.0% year on year. This was despite advertising
revenue falling by 0.7 % year on year in the same period for our Regional
newspaper titles in London and the South East. Our Regional Newspaper titles
excluding Metro's and our titles in London and South East increased advertising
revenues by 4.3%.
For our Regional newspaper titles all categories achieved year
on year growth with the exception of Motors which declined by 2.2% for the
period. Recruitment revenues increased by 1.4% year on year for the period
representing an increase of 5.5% for our regional newspaper titles outside
London and the South East which was offset by an 11.3% fall in London and the
South East. Whilst the South continues to experience year on year declines in
recruitment advertising, an improving trend has emerged in the last three months
with year on year declines of 15.6% for September, 8.7% for October and 6.7% for
November.
Advertising revenues for the Group's Nationals division fell by
5.7% year on year for the period, with declines of 5.7% and 5.5% for our UK
national titles and Scottish national titles respectively.
Circulation
Group circulation revenues for the period July to November 2003
increased by 4.7% year on year for the 5 months to November 2003.
Circulation revenues for the Regional newspaper titles increased
by 2.1% year on year for the period, with cover price increases offsetting
volume declines.
Circulation revenues for the Nationals division increased by
5.2% year on year for the period. This reflects the benefits of restoring the
cover price of the Daily Mirror to 32p outside Scotland partially offset by
reduced circulation volumes. Circulation revenues for the UK national titles
increased by 6.6% and for the Scottish national titles by 0.1% during the
period.
Outlook
Our strategy "Stabilise Revitalise Grow" is on course and the
Board is confident that, despite the adverse effects of continued volatility in
the advertising market for our National titles, performance for the year will be
at least in line with expectations.
ยท all advertising and circulation results of the
regional newspaper titles are shown on a like for like basis excluding the
results of Post Publications Limited and Ethnic Media Group Limited which were
disposed of in June 2002, Channel One which was closed down in November 2002 and
Wheatley Dyson which was sold in February 2003.