Trinity Mirror, the
UK 's largest
newspaper publisher, announces today the appointment of Georgina Crace as
Managing Director, Regional Newspapers.
Georgina , 40, who is currently Managing
Director, IPC Advertising and Managing Director of the Wallpaper* Group, will
take up her appointment on 2nd February 2005 .
Georgina was appointed Managing Director
of IPC Advertising in 1999. The appointment created one of the biggest jobs in
UK advertising
by uniting display, sponsorship, classified, promotions and inserts across more
than 100 print and on-line brands.
Georgina is currently the chair of the
Periodical Publishers Association Marketing Board. Previously she was a Director
of the National Readership Survey and a Committee Member of the Audit Bureau of
Circulations for more than five years.
In her new role, she will join the Executive Committee and
report directly to Chief Executive Sly Bailey.
Before joining IPC Media in 1996,
Georgina spent nine years at Express Newspapers where she
held a number of senior positions including Advertisement Director, Daily
Express.
She was appointed to the Board of IPC Media in 2000 and was part
of the team that successfully concluded the sale of IPC Media to Time
Warner.
Sly Bailey, Chief Executive, said: "The key value lever in our
regional business is advertising and we are delighted to have someone of
Georgina 's calibre to join our team to help drive an even
greater performance from these assets.
"She has extensive experience in newspapers but also brings the
creativity and dynamism which has made the magazine sector so successful, as
well as a critical focus on circulation and portfolio management."
Georgina Crace said: "I'm delighted to be joining Trinity Mirror
and to be back in the world of newspapers again. I look forward to working with
a team of very talented people, building on past successes, and outperforming
the competition in everything we do."