Trinity Mirror appoints new MD, Regional Newspapers

Georgina, 40, who is currently Managing Director, IPC Advertising and Managing Director of the Wallpaper* Group, will take up her appointment on 2^nd February 2005.

In her new role, she will join the Executive Committee and report directly to Chief Executive Sly Bailey.

Before joining IPC Media in 1996, Georgina spent nine years at Express Newspapers where she held a number of senior positions including Advertisement Director, Daily Express.

Georgina was appointed Managing Director of IPC Advertising in 1999. The appointment created one of the biggest jobs in UK advertising by uniting display, sponsorship, classified, promotions and inserts across more than 100 print and on-line brands.

She was appointed to the Board of IPC Media in 2000 and was part of the team that successfully concluded the sale of IPC Media to Time Warner.

Georgina is currently the chair of the Periodical Publishers Association Marketing Board. Previously she was a Director of the National Readership Survey and a Committee Member of the Audit Bureau of Circulations for more than five years.

Sly Bailey, Chief Executive, said: "The key value lever in our regional business is advertising and we are delighted to have someone of Georgina's calibre to join our team to help drive an even greater performance from these assets.

"She has extensive experience in newspapers but also brings the creativity and dynamism which has made the magazine sector so successful, as well as a critical focus on circulation and portfolio management."

Georgina Crace said: "I'm delighted to be joining Trinity Mirror and to be back in the world of newspapers again. I look forward to working with a team of very talented people, building on past successes, and outperforming the competition in everything we do."