RacingPost.co.uk has increased its page impressions by 90% over
the last year.
The figure has grown from just under 27 million impressions per
month in Jan 2004 to over 51 million in Jan 2005.
The huge increase reflects growth in users following a redesign
of the site in 2004. The relaunch saw improved content, a broader range of
services, enhanced usability, performance and resilience, better navigation and
faster page download times.
Ian Heaney, editorial development director of Trinity Mirror's
Sports division, said: "RacingPost.co.uk was already hugely popular before last
year's relaunch, but the improvements have made the site even more attractive to
the ever-expanding global audience of horseracing and sports betting fans.
"We offer them a comprehensive and unique one-stop destination
for all their information and punting needs, and we're naturally delighted by
the surge in users."
