From the 17th February there will be a new newspaper serving the
affluent North Warwickshire town of Kenilworth - The Kenilworth Citizen.
The Kenilworth Citizen will be Trinity Mirror's 40th newspaper
title in the Midlands and will be delivered to over 9,000 homes every week,
which is more than any other newspaper in the area.
The Citizen will achieve a penetration of 87% of homes and will
allow advertisers to reach a lucrative market , 71% of the adults are in the
ABC1 socio-economic group.
The average pagination of the Kenilworth Citizen will be 68
pages and each week will be packed with news and reviews on the local area and
carry all advertising platforms including recruitment, motors and
property.
The editorial team for the Kenilworth Citizen will be lead by
Coventry Weekly Newspaper's Group Series Editor, Andrew Punshon. Andrew has been
a journalist for almost 20 years and has worked for newspapers including the
Coventry Evening Telegraph and the Nuneaton Tribune. Andrew said, "We are
looking forward to watching it develop into the town's premier newspaper and we
will make sure it carries a good balance of stories for all the family."
As a resident of Kenilworth Debbie Davies, Advertisement
Director for Coventry Newspapers has a special interest in the town. Debbie is
passionate about Kenilworth and the surrounding area as a place to live a place
to shop and a place to be entertained. "There are so many local businesses in
Kenilworth' she explains ' The Kenilworth Citizen provides them with a way to
reach over 9,000 homes in the town" Debbie also recognizes the appeal that
Kenilworth has for businesses in the surrounding towns and cities. 'Companies
want to target people in Kenilworth because they are good customers' Debbie
confirms.
The Kenilworth Citizen will add to Trinity Mirror's portfolio of
leading newspapers already on offer in the Midlands, including the Coventry
Evening Telegraph, Birmingham Evening Mail and Solihull News. The group can
offer advertisers a range of publications providing them with unbeatable
coverage across the region.
John Bills, Regional Managing Director of Trinity Mirror
Midlands said "Kenilworth is an important market for Trinity Mirror. The
Kenilworth Citizen represents a valuable extension to our current portfolio of
publications in South Birmingham, Solihull and Coventry."
