The Daily Mirror is relaunching its website - www.mirror.co.uk -
with a dramatic new look, improved content and navigation, and a brand-new
commercial strategy.
The new site, which goes live this week, will harness the very
latest web technologies to deliver greater functionality and faster download
speeds, and will give advertisers a bright, modern, effective platform to reach
the growing global audience of online users.
In line with Trinity Mirror's wider strategy to develop its
digital assets, the aim is to drive both traffic and revenue.
The focus will be on driving increases in users, creating more
commercial opportunities and building a complementary digital business within
MGN.
MGN's newly-appointed Head of Digital Julia Smith said: "This is
a very exciting time for everyone involved in new media.
"We are reinventing our digital activities and making innovative
changes from both an editorial and commercial perspective.
"With this in mind, advertisers and agencies can expect to see
MGN's digital offering very firmly on their radar as we unveil commercial
changes over the next few months."
Steve Purcell, Editor of mirror.co.uk, said: "The new website is
easier to use, faster, and allows us to highlight and better promote our
fantastic range of top-drawer content, from 3am, news and sport to columnists,
horoscopes and new areas of interactive entertainment."
New features include brighter, easy-on-the-eye pages; a 24-hour
ticker-tape of breaking news; improved navigation; new content sections; and a
vastly improved search facility. It is also designed to meet the requirements of
the lastest DDA (Disability Discrimination Act).
