The following statement will be provided to shareholders by the
Chairman of Trinity Mirror plc, Sir Victor Blank, at today's Annual General
Meeting:
Group advertising revenue for the first four months increased by
2.3%. This represents an increase of 6.5% for January and February, partially
offset by a decline of 1.4% for March and April. For our Regionals division
advertising revenues increased by 4.0% with growth in most categories being
offset by a 2.7% decline in recruitment advertising and a 0.8% fall in Motors.
The Nationals division advertising revenues fell by 2.4% with a 3.9% decline for the UK Nationals partially offset by an increase of 2.0% for our Scottish Nationals. In a difficult marketplace our National titles continue to maintain advertising volume market share.
The Nationals division advertising revenues fell by 2.4% with a 3.9% decline for the UK Nationals partially offset by an increase of 2.0% for our Scottish Nationals. In a difficult marketplace our National titles continue to maintain advertising volume market share.
Group circulation revenues for the first four months increased
by 3.1%. Circulation revenues for our Regional titles and National titles
increased by 4.8% and 1.6% respectively.
At the Group's preliminary results announcement on 3 March 2005,
we indicated that revenue growth for 2005 is expected to be lower than 2004 due
to the impact of tougher comparatives for 2005. Whilst trading was ahead of
expectations for the first two months the advertising market softened during
March and April. It is too early to determine the implications of recent trends
in advertising revenues partly due to the timing of Easter relative to 2004 and
uncertainties created by the General Election.
The Board continues to have confidence in its performance-based
strategy and anticipates a satisfactory outcome for the year.