Trinity Mirror acquires Email4Property Ltd

Trinity Mirror plc has acquired Email4Property Ltd, a leading internet directory service and marketing tool for estate agents, for a total consideration of £4.4m.

Email4Property operates nearly 2,000 property websites, each dedicated to a town or area in the UK. The sites promote local estate agents' own brands and connect property-seekers with appropriate estate agents through the web, email and phone.

Established in 2001, Email4Property has become a leading player in the online property marketing industry. The business has the potential for significant further growth, and will now benefit from the cross-promotional strength of Trinity Mirror's print and online portfolio.

Matt Brittin, Director of Strategy and Digital for Trinity Mirror, said: "This business makes a great addition to our portfolio. It provides a distinctive service to consumers looking for property and supports local estate agents with online marketing and hot leads in the shape of prospective buyers and occupiers, all at a local level.

"The service sits well with our local papers, local sites and SmartNewHomes, which together can help accelerate its growth and development."

Trinity Mirror has launched 10 local property websites since the start of the year, and recently completed the acquisition of Smart Media Services Ltd, publisher of SmartNewHomes.com.

Over the past 12 months, Trinity Mirror has also acquired a number of digital recruitment businesses - the hotgroup, GAAPweb and SecsintheCity - and launched more than 20 local motors, recruitment and community websites.

As with Trinity Mirror's other digital acquisitions and launches, Email4Property will deepen and strengthen the Group's presence in its core markets. The acquisition of Email4Property represents a further step in Trinity Mirror's move towards becoming a true multi-platform publishing and advertising business.