The Daily Mirror today launches Mirror Mobile which offers users a wealth of new features and the unique opportunity to personalise the site to the users' specifications.
The launch of the site is proof that the Daily Mirror is a true multiplatform media publisher: in print, online and on mobile.
Mirror Mobile
The site is easy to access, use and navigate with a layout tailored specifically for use on a mobile phone screen.
The site will offer a personal news service, tailored to the individual as well as live sports updates via Matchtracker and astrology and weather sections. Users can select the categories most important to them and specifically build their own personal homepage.
Richard Wallace, editor, Daily Mirror, said: "Mirror mobile will give our readers access to the Mirror wherever they are. We're giving our users the news they want, when they want it and in the format of their choice."
The launch comes as the first of a roll-out of 13 companion mobile websites across Trinity Mirror's national and regional titles which will put Trinity Mirror at the forefront of UK
The launch sponsor for Mirror Mobile is the consumer financial service, Mortgage Monitor and Sportingbet is the partner for the Live Scores Match Tracker.
Head of Trinity Mirror Interactive and Mobile
"The development of these platforms will give users instant access to national and local news, information and advertising on their mobile phone.
"Each of these brands will have a print title, a companion website and a mobile site, which is further proof that we are a growing multiplatform media business."
Trinity Mirror Interactive has partnered with Bluestar Mobile and Nokia in developing these sites.
ENDS
Notes:
To get Mirror Mobile text MIRROR to 67800 for a free link or enter m.mirror.co.uk (without the www. prefix) into your phone's browser.
Standard network text and data charges apply.
