Mirror Mobile is now live on the Vodafone Live! news portal - giving the Daily Mirror the distribution and potential reach of millions of Vodafone subscribers.
Vodafone, the UK's second largest mobile operator, have somewhere in the region of 17 million subscribers and have partnered with some of the biggest news brands in the UK to create a personalised news service.
Vodafone customers can now personalise their news and weather homepages enabling them to choose the news they want to read. Users will be able to select The Mirror from a range of news' providers including Sky News, ITN News, BBC News, The Sun, the Daily Mail, The Guardian, Reuters and the Daily Express.
Vodafone have over 10 million customers with internet enabled handsets that will allow them to access the recently launched news service.
Rick Gleave, Head of Interactive & Mobile, said: "Telco distribution deals play an important part of our mobile strategy moving forward - this will give our mobile brands the exposure to vast numbers of mobile consumers that are already well versed with the use of the mobile internet."
Record Mobile will be the next m-site to go live on Vodafone Live!, followed by selected Trinity Mirror regional titles.
Mirror Mobile is set to further expand their reach and distribution with their next Telco deal, due to go live in June. This deal will be with O2 - the largest Telco in the UK with over 20 Million users.
