Mirror Cashback in partnership with V A C Media won the coveted 'Best Commercial Partnerships' at last night's Association of Online Publishers (AOP) awards ceremony.The category was strongly contested with the likes of The Guardian, NME and Autotrader also nominated.
The judges said: "In exploring new commercial activities, this partnership provided a fundamental understanding of the consumer and the potential for longevity.
"By partnering with V A C Media, Trinity Mirror was able to move quickly and launch a differentiated, stand-out product, owning the cashback concept in the eyes of its readers and users.
"Through strong editorial support and sustained in-paper and online promotion, the partnership has brought cashback to the mainstream, a valuable, timely service which in turn strengthens the Mirror's 'Peoples' Champion' credentials."
The awards which were held at Old Billingsgate last night were hosted by comedian Hugh Dennis. In total Trinity Mirror's web and mobile sites were nominated for three awards.
