Thousands of stunning never-seen-before images of Britain's most iconic football moments will go on view for the first time on a major new website, MirrorFootball.co.uk.
The launch, coinciding with the new Premiership season in August, will set a new standard for football coverage online.
Combining the latest club-by-club breaking news, with the sharpest views in the sport, MirrorFootball.co.uk will lead the way as the season unfolds.
And at the heart of this major new website, for the first time ever fans will be able to access hundreds of thousands of images from the archives of Mirror Group's stable of national titles - definitively the world's greatest collection of football photographs.
Many of the photographs to be released online at MirrorFootball.co.uk have never been seen before, including remarkable shots of Sir Alf Ramsey's England in training the day before the 1966 World Cup Final, rare behind-the-scenes photos of Manchester United and Liverpool's great European triumphs, and newly-discovered pictures of iconic figures - everyone from Dixie Dean to Bill Shankly, Billy Wright to Bobby Moore, George Best to Paul Gascoigne.
Mark Hollinshead, Managing Director of Mirror Group Newspapers, said: "Our firm intention is to fully capture the passion of football and its fans. MirrorFootball.co.uk will be a uniquely engaging website and an instant smash hit with a very broad and knowledgeable audience."
Richard Wallace, Editor of the Daily Mirror, said: "The Mirror has been at the forefront of covering football since 1903. Now we're about to lead the way online.
"Not only will fans enjoy the absolute best in reporting and opinion of the modern game, but they will be staggered by the depth of content going back more than a century: breathtaking images of the most famous moments in football. MirrorFootball.co.uk will be a bookmark-must for every fan."
Mark Lawrenson, MirrorFootball pundit, said: "The new MirrorFootball.co.uk website is a reflection of the paper - colourful, lively, filled with good reads.
"The pictures leap straight out at you and are a must for any football fan who wants to see their team in action. The coverage is comprehensive with good writers and plenty of strong views from people who care as passionately as you do about the beautiful game.
"I think the archive of old football stories and pictures will be a huge hit with readers of all ages."
TEN REASONS WHY MIRRORFOOTBALL.CO.UK WILL BE EVERY FOOTY FAN'S DREAM SITE:
1) Massive archive of rare and previously unseen pictures and original Daily/Sunday Mirror pages which, combined with contemporary scene-setting text, tell the history of the last 100 years of British football. Archive highlights include...
* Previously unseen shots of Sir Alf Ramsey's England training the day before the 1966 World Cup final.
* Newly-discovered pictures of the game's most iconic figures - at home with Brian Clough and his kids in 1969, a young Paul Gascoigne defying mighty Liverpool in a 1985 Newcastle rainstorm, George Best showing off his new E-Type Jaguar in 1965, an emotional Jimmy Greaves being chaired off the field after scoring four goals in his final Chelsea game in 1961 plus thousands more.
* Rare behind-the-scenes photography from Manchester United and Liverpool's great European triumphs - plus the tragedies of Munich and Hillsborough
* Classic tabloid shots - Bill Shankly's first great Liverpool side dressed in Beatle suits or Charlie 'King' George sitting on a throne in a crown and gown to celebrate his 1971 FA Cup final winner
* Plus ultra-rare shots of great games in British football history, from the 1923 'White Horse' Cup Final to Manchester United's 1999 treble triumph in Barcelona. Our archive photographs will be available for users to buy as prints, T-shirts and mugs and new photos and stories will be added every single day.
2) New video interviews with British football legends including Sir Trevor Brooking and World Cup winner George Cohen in which they talk us through rare and previously unseen MirrorFootball.com archive photographs of their glory days.
3) The first true national newspaper sports desk on the web, with reporters filing live from matches and press conferences, breaking exclusive stories online first, joining the football debate via blogs and Twitter and providing video and audio previews and reports from big domestic, European and international matches.
4) Web-exclusive video, audio and written content from Daily and Sunday Mirror star columnists like Stan Collymore, Mark Lawrenson, Terry Butcher, Oliver Holt, Michael Calvin, Brian Reade and betting guru Derek McGovern.
5) Plus a new, hard-hitting and hilarious weekly column and video from one of the most controversial figures in football, Robbie Savage.
6) Daily Football Spy video, with journalist and broadcaster Darren Lewis bringing you the latest insider transfer gossip.
7) Plus a new daily video, also hosted by Darren Lewis, which sets the day's football agenda with celebrity guests, opinion from Mirror journalists, plus betting and fantasy football tips.
8) Our unique Fantasy Football match centre is like no other live match tracker. Not only can fans follow text and graphical commentary on their team's match, but fantasy football managers can input the players in their squads and we'll tell them how many points they're currently scoring - live! Plus daily fantasy updates on injuries, suspensions and players in and out of form, designed to help fantasy players soar to the top of their leagues, no matter which game they are playing.
9) The best blogs in the business. Laugh at football funnies on our popular Football Banter blog, read the views of fans from every Premier League and Championship club, get web-exclusive opinion from Daily and Sunday Mirror writers like Martin Lipton, John Cross and Steve Stammers or steep yourself in football nostalgia with our Archive blog and Got Not Got - an incredible compendium of football memorabilia and ephemera.
10) Plus a comprehensive team-by-team guide to the new season packed with interviews, opinion and pub ammo stats.
The launch, coinciding with the new Premiership season in August, will set a new standard for football coverage online.
Combining the latest club-by-club breaking news, with the sharpest views in the sport, MirrorFootball.co.uk will lead the way as the season unfolds.
And at the heart of this major new website, for the first time ever fans will be able to access hundreds of thousands of images from the archives of Mirror Group's stable of national titles - definitively the world's greatest collection of football photographs.
Many of the photographs to be released online at MirrorFootball.co.uk have never been seen before, including remarkable shots of Sir Alf Ramsey's England in training the day before the 1966 World Cup Final, rare behind-the-scenes photos of Manchester United and Liverpool's great European triumphs, and newly-discovered pictures of iconic figures - everyone from Dixie Dean to Bill Shankly, Billy Wright to Bobby Moore, George Best to Paul Gascoigne.
Mark Hollinshead, Managing Director of Mirror Group Newspapers, said: "Our firm intention is to fully capture the passion of football and its fans. MirrorFootball.co.uk will be a uniquely engaging website and an instant smash hit with a very broad and knowledgeable audience."
Richard Wallace, Editor of the Daily Mirror, said: "The Mirror has been at the forefront of covering football since 1903. Now we're about to lead the way online.
"Not only will fans enjoy the absolute best in reporting and opinion of the modern game, but they will be staggered by the depth of content going back more than a century: breathtaking images of the most famous moments in football. MirrorFootball.co.uk will be a bookmark-must for every fan."
Mark Lawrenson, MirrorFootball pundit, said: "The new MirrorFootball.co.uk website is a reflection of the paper - colourful, lively, filled with good reads.
"The pictures leap straight out at you and are a must for any football fan who wants to see their team in action. The coverage is comprehensive with good writers and plenty of strong views from people who care as passionately as you do about the beautiful game.
"I think the archive of old football stories and pictures will be a huge hit with readers of all ages."
TEN REASONS WHY MIRRORFOOTBALL.CO.UK WILL BE EVERY FOOTY FAN'S DREAM SITE:
1) Massive archive of rare and previously unseen pictures and original Daily/Sunday Mirror pages which, combined with contemporary scene-setting text, tell the history of the last 100 years of British football. Archive highlights include...
* Previously unseen shots of Sir Alf Ramsey's England training the day before the 1966 World Cup final.
* Newly-discovered pictures of the game's most iconic figures - at home with Brian Clough and his kids in 1969, a young Paul Gascoigne defying mighty Liverpool in a 1985 Newcastle rainstorm, George Best showing off his new E-Type Jaguar in 1965, an emotional Jimmy Greaves being chaired off the field after scoring four goals in his final Chelsea game in 1961 plus thousands more.
* Rare behind-the-scenes photography from Manchester United and Liverpool's great European triumphs - plus the tragedies of Munich and Hillsborough
* Classic tabloid shots - Bill Shankly's first great Liverpool side dressed in Beatle suits or Charlie 'King' George sitting on a throne in a crown and gown to celebrate his 1971 FA Cup final winner
* Plus ultra-rare shots of great games in British football history, from the 1923 'White Horse' Cup Final to Manchester United's 1999 treble triumph in Barcelona. Our archive photographs will be available for users to buy as prints, T-shirts and mugs and new photos and stories will be added every single day.
2) New video interviews with British football legends including Sir Trevor Brooking and World Cup winner George Cohen in which they talk us through rare and previously unseen MirrorFootball.com archive photographs of their glory days.
3) The first true national newspaper sports desk on the web, with reporters filing live from matches and press conferences, breaking exclusive stories online first, joining the football debate via blogs and Twitter and providing video and audio previews and reports from big domestic, European and international matches.
4) Web-exclusive video, audio and written content from Daily and Sunday Mirror star columnists like Stan Collymore, Mark Lawrenson, Terry Butcher, Oliver Holt, Michael Calvin, Brian Reade and betting guru Derek McGovern.
5) Plus a new, hard-hitting and hilarious weekly column and video from one of the most controversial figures in football, Robbie Savage.
6) Daily Football Spy video, with journalist and broadcaster Darren Lewis bringing you the latest insider transfer gossip.
7) Plus a new daily video, also hosted by Darren Lewis, which sets the day's football agenda with celebrity guests, opinion from Mirror journalists, plus betting and fantasy football tips.
8) Our unique Fantasy Football match centre is like no other live match tracker. Not only can fans follow text and graphical commentary on their team's match, but fantasy football managers can input the players in their squads and we'll tell them how many points they're currently scoring - live! Plus daily fantasy updates on injuries, suspensions and players in and out of form, designed to help fantasy players soar to the top of their leagues, no matter which game they are playing.
9) The best blogs in the business. Laugh at football funnies on our popular Football Banter blog, read the views of fans from every Premier League and Championship club, get web-exclusive opinion from Daily and Sunday Mirror writers like Martin Lipton, John Cross and Steve Stammers or steep yourself in football nostalgia with our Archive blog and Got Not Got - an incredible compendium of football memorabilia and ephemera.
10) Plus a comprehensive team-by-team guide to the new season packed with interviews, opinion and pub ammo stats.
