3am.co.uk, the Daily Mirror's new standalone celebrity gossip site is collaborating with Samsung Mobile UK to promote the company's latest handset, the Samsung B3310.
The two week promotion across 3am.co.uk will feature a number of bespoke creative solutions including a celebrity spotting competition, supported by strategic press and digital placements.
The campaign will see one lucky competition winner accompanying the 3am.co.uk reporters to the Daily Mirror's highly prestigious Pride of Britain awards on Monday 5th October.
Brokered by Samsung's advertising agency MWorks and Mirror Group's Head of Digital Paul Hood, the highly creative campaign focuses on delivering an integrated and interactive ad execution.
Anne-Sophie Frenove from Samsung Mobile UK said: "We are delighted to work with 3am.co.uk to launch our new Samsung B3310 pink, which is exclusive to The Carphone Warehouse. This campaign is part of our overall strategy to put the consumer at the heart of our marketing campaigns and 3am is a perfect fit with the target audience for this handset so we expect the campaign to resonate well."
Paul Hood of Mirror Group said: "This highly creative and fresh campaign demonstrates Samsung's desire to be bold in their online marketing and we've enjoyed working in this highly collaborative and rewarding way."
