The Birmingham Mail and Coventry Telegraph will both launch a brand new DAILY WIN game - MATCH&WIN, giving readers a chance to win PRIZES EVERY DAY for four weeks.
The campaign launched today on Thursday September 10 as the MATCH&WIN gamecard gets inserted into every Birmingham Mail and Coventry Telegraph.
Readers will be able to check their unique gamecards every day throughout the duration of the promotion to see if their numbers match any of the numbers printed in that day's publication.
Prizes on offer include household appliances, shopping vouchers, holidays and up to £1000 CASH.
Speaking of the upcoming promotional campaign, Newspaper Sales Director Keith Leeming said: "September is always a big time of the year for both the Birmingham Mail and the Coventry Telegraph and our readers. We're nearing the end of the summer, kids are going back to school and everyone wants something new to look forward to. Our new MATCH&WIN game is going to give everyone that excitement of being involved in something, with a real chance they could win something everyday without having to do much at all... except read their local newspaper of course."
