Trinity Mirror launches paid-for iPhone apps for Mirrorfootball.co.uk and 3am.co.uk

Trinity Mirror has announced plans to launch paid-for iPhone apps for its standalone websites Mirrorfootball.co.uk and 3am.co.uk.

In addition, apps for the Daily Mirror and Daily Record will be launched free of charge in the coming months, followed by further apps throughout 2010.

The apps have been in development for a number of months and aim to extend the reach of the traditional Trinity Mirror newspaper brands as well as the scope of the newly-launched standalone websites Mirrorfootball and 3am which offer specialised content to a more targeted audience. Mobile advertising will be seeded throughout all of the apps from launch

Head of Interactive and Mobile, Rick Gleave, said: "There are over one million iPhones in use in the UK at the moment and now that the handset is available across a number of network operators the number of subscribers will increase so this is the perfect time for Trinity Mirror's portfolio of apps to hit the market.

"Brands have demonstrated that it is possible to successfully position themselves in both the mobile internet market and applications market and benefit from both.

"We're confident that these apps can increase our brands' reach and expose them to a new user base. Meanwhile advertisers will benefit from the enhanced user experience that the iPhone offers coupled with the millions of visitors pulled in by the App Store."

They are expected to be available from the App Store in the New Year.