‪International megastar Prince will distribute his new album, '20TEN', free and exclusively with the Daily Mirror and Daily Record - the first time that a major recording artist has ever released a new album through a national daily newspaper in the UK.
Over 2.5 million copies of the free CD will be given away to fans with the papers on Saturday 10 July, the only place in the
The album giveaway is part of a multimedia collaboration with the artist which will see the Daily Mirror and Daily Record run a series of Prince-themed features devoted to one of pop music's most iconic personalities.
Fans can look forward to his first British newspaper interview in more than 10 years - exclusive to the Daily Mirror and the Daily Record - as well as ticket giveaways to his European concerts.
Kiran Sharma of KIKIT, Prince's representative and producer of his live shows, said: "The Most Beautiful Girl In The World in 1995 was Prince's first number one selling single as a completely free artist.
"Fifteen years on, Prince is demonstrating that in 2010 it is still possible for artists to work in an independent and innovative capacity, highlighted here in a world first of delivering the new album across multiple territories, through complementary distribution channels.
"The new album, 20TEN, is a celebratory, quintessential Prince masterpiece and marks the start of the international tour."
Richard Wallace, editor of the Daily Mirror, said: "We're proud that Prince has chosen the Daily Mirror and Daily Record as the best way to get his new album to his legions of fans in the UK."
"As well as the release of the album itself, we have a packed programme of Prince-related activity to keep his fans happy - including his first UK newspaper interview for over a decade - all exclusively with the Mirror and Record."‪
