Trinity Mirror is focused on building a multi-platform media business, by developing and sustaining strong positions across print and digital, with products and services which meet the needs of our customers, both readers and advertisers.
We will achieve this through
organic growth and via
acquisition, and by layering and segmenting our portfolio both geographically and by advertiser or content segment, thereby deepening our penetration and reach across our markets.
Our approach is to embrace digital as a real opportunity for growth, and to use our newspaper brands and market positions to build a business that can be as strong in the future as it has been in the past.
Our print titles are now complemented by a portfolio of
national and local digital sites. We believe this is a powerful combination, which is attracting new users and growing our relationship with existing users, thereby expanding our online audience and total reach and increasing our value to advertisers.
Digital portfolio: