The Daily Mirror, launched in 1903, offers readers a balance of news, entertainment and sport. The Mirror is down to earth, caring but challenging and fun. It appeals to all ages and both men and women equally.

In the last year the title broke some of the country's biggest stories, and was voted Newspaper of the Year at the What the Papers Say Awards and the London Press Club Awards in 2007.

The Daily Mirror have begun to roll out a bold new look to enhance the tabloid's reputation as a modern, relevant newspaper.

The Daily Mirror is edited by Richard Wallace.

Rich in heritage like its daily sister title, the Sunday Mirror began life in 1915. The current title provides a balance of serious news, comprehensive sports coverage and celebrity news.

The Sunday Mirror won two awards at the 2008 British Press awards.

Free with the Sunday Mirror each week is the glossy Celebs on Sunday magazine and Homes and Holidays, the only dedicated travel and home interest supplement in the popular marketplace.

The Sunday Mirror is edited by Tina Weaver.

The People is a winning combination of campaigning journalism, unbeatable sports coverage, celebrity exclusives and real-life stories.

The People's weekly colour magazine - Take it Easy - is totally unique to the tabloid market. It is the first real life magazine that comes free with a newspaper.

With its down-to-earth and honest approach to journalism, The People is a title that everyday people can relate to.

The Acting Editor is Lloyd Embley.