8591
Trinity Mirror PLC
08 November 2004


Monday 8th November


               Trinity Mirror Appoints new MD, Regional Newspapers

Trinity Mirror, the UK's largest newspaper publisher, announces today the
appointment of Georgina Crace as Managing Director, Regional Newspapers.

Georgina, 40, who is currently Managing Director, IPC Advertising and Managing
Director of the Wallpaper* Group, will take up her appointment on 2nd February
2005.

In her new role, she will join the Executive Committee and report directly to
Chief Executive Sly Bailey.

Before joining IPC Media in 1996, Georgina spent nine years at Express
Newspapers where she held a number of senior positions including Advertisement
Director, Daily Express.

Georgina was appointed Managing Director of IPC Advertising in 1999. The
appointment created one of the biggest jobs in UK advertising by uniting
display, sponsorship, classified, promotions and inserts across more than 100
print and on-line brands.

She was appointed to the Board of IPC Media in 2000 and was part of the team
that successfully concluded the sale of IPC Media to Time Warner.

Georgina is currently the chair of the Periodical Publishers Association
Marketing Board. Previously she was a Director of the National Readership Survey
and a Committee Member of the Audit Bureau of Circulations for more than five
years.

Sly Bailey, Chief Executive, said: "The key value lever in our regional business
is advertising and we are delighted to have someone of Georgina's calibre to
join our team to help drive an even greater performance from these assets.

"She has extensive experience in newspapers but also brings the creativity and
dynamism which has made the magazine sector so successful, as well as a critical
focus on circulation and portfolio management."

Georgina Crace said:"I'm delighted to be joining Trinity Mirror and to be back
in the world of newspapers again. I look forward to working with a team of very
talented people, building on past successes, and outperforming the competition
in everything we do."

For further information

Nick Fullagar                         020 7293 3622
Director of Corporate Communications
Trinity Mirror plc




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