Table of Contents
2001 preliminary results
Presentation overview
Financial highlights
Profit improvements (gross)
Exceptional items key items
Consolidated net assets
Strong cash flow 52 weeks to 30th December
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2001 performance highlights
Regional newspapers (£m)
Regional newspapers Core (£m)
UK national newspapers (£m)
Scottish national newspapers (£m)
Sports newspapers (£m)
Other assets
Trading outlook
strategy
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Biggest regional newspaper business in UK
Strategic direction four cornerstones of the regional strategy
Driving performance
Striving for excellence
Relauch of Birmingham Evening Mail
Relauch of Birmingham Evening Mail
Leveraging our scale
Maintaining growth ambition
Summary
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Scottish titles
Strength of the Scottish titles daily circulation, 000 copies
Change in Daily Record readership
Competitive media spending in Scotland January – December 2001
Strategy to strengthen leadership
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Strategy to strengthen leadership
Our Scottish titles
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Few long-term switchers
Most people start buying before the age of 25
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Key values for Mirror readership
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Summary
2001 preliminary results
2001 preliminary results
Financial summary 52 weeks to 30th December
Analysis of revenue by activity 52 weeks to 30th December
Analysis of revenue by type 52 weeks to 30th December
Analysis of revenue by activity and type 52 weeks to 30th December
Analysis of revenue regional newspapers 52 weeks to 30th December
Regional newspapers Advertising growth 52 weeks to 30th December
Analysis of revenue UK national newspapers 52 weeks to 30th December
UK national newspapers advertising volumes - daily market 52 weeks to 30th December
UK national newspapers advertising volumes - Sunday market 52 weeks to 30th December
UK national newspapers advertising market share (volumes) 52 weeks to 30th December
UK national newspapers display advertising revenues 52 weeks to 30th December
Analysis of revenues Scottish national newspapers 52 weeks to 30th December
Group operating profit by activity 52 weeks to 30th December
Group operating profit by activity 52 weeks to 30th December
Operating costs 52 weeks to 30th December
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