Trinity Mirror Wins At The INMA Global Media Awards

Trinity Mirror Wins At The INMA Global Media Awards
31 May
2017

Trinity Mirror won 3rd prize for “Modal Britain – Life Outside the Bubble” in the Best Use of Consumer Research at the International News Media Association Awards.

This was the 87th time the awards occurred and they took place at the Harvard Club of New York City with more than 200 media executives attending.The 2017 competition generated 655 entries from 196 news brands in 36 countries.

The competition was judged by an international jury of 44 executives from 17 countries representing the worlds of media and marketing.Trinity Mirror was up against entries from all over the world including Canada and Australia.

Andrew Tenzer, Head of Group Insight said. “Our research is designed to enrich the relationship with our readers and help us to challenge lazy London media agency stereotypes. I'm delighted that the importance of understanding mass market Britain has been recognised on the global stage"

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