Industry Links

The Newspaper Society

The Newspaper Society is the voice of Britain's regional press - a £3 billion advertising medium read by over 40 million adults a week.

Readership of regional newspapers is growing and new audiences are being reached through expanding portfolios of print and online platforms.

Advertisers, looking to bring brands closer to people's lives, are increasingly tapping into the power of the regional press.

Website: www.newspapersoc.org.uk

The Newspaper Marketing Agency

The NMA aims to make advertisers, agencies and media planners more aware of the national press's enormous power to influence customers.

In creating the NMA as an independent body, national newspapers have put their individual agendas to one side to demonstrate the medium's effectiveness to advertisers. They recognise that there is a real thirst in the industry for information about the medium and the creative opportunities it offers.

The NMA is funded by the main national newspaper publishers.

Website: www.nmauk.co.uk

ABC

ABC was launched in 1931 in response to advertiser demand for independent verification of the claims made by the advertising sales teams of newspapers and magazines especially the national press then known as Fleet Street.

ABC holds one of the most renowned brands within the media industry providing circulation figures for newspapers, magazines, B2B publications, directories, leaflets, exhibitions and websites. The core values of the brand are independence, transparency and comparability. Reflecting the breadth of involvement in the industry, ABC is divided into two divisions Business to Business and Newspapers & Consumer Magazines

ABC ELECTRONIC offers certification of traffic and user data for electronic media to industry agreed standards based on census audit. Today ABC ELECTRONIC holds the majority of the UK and Irish market for certification of site centric data and is now delivering the currency, integrity and partnerships asked of it.

Website: www.abc.org.uk

National Readership Survey

NRS Ltd is a non-profit-making but commercial organisation which sets out to provide estimates of the number and nature of the people who read Britain's newspapers and consumer magazines. Currently the Survey publishes data covering some 250 newspapers, newspaper supplements and magazines.

Website: www.nrs.co.uk

NORAS

NORAS was established in 2002 and is the UK's leading source of independent and audited information on the users of job boards. It provides the ability to easily compare online recruitment sites on a level playing field so that advertisers can choose the job board with the right audience for recruitment needs and get a better response to online recruitment advertisements.

Website: www.noras.co.uk

ISBA

ISBA is the representative body on all aspects of marketing communications for some 380 leading UK advertisers, whose combined spend on marketing communications is over £10 billion per annum. The ambition of ISBA is to champion advertising and all forms of commercial communications, defending advertisers' freedom to advertise and helping their members to do so as effectively, efficiently and economically as possible.

Website: www.isba.org.uk

Advertising Association

The Advertising Association is a federation of 26 trade bodies representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.

Website: www.adassoc.org.uk

IPA

The IPA is the trade body and professional institute for leading agencies in the UK's advertising, media and marketing communications industry, covering the Creative, Direct Marketing, Healthcare, Media, New Media, Outdoor, Sales Promotion and Sponsorship sectors.

Website: www.ipa.co.uk

UK Association of Online Publishers

The UK Association of Online Publishers (AOP) is an industry body that formed in July 2002 to present a unified voice to industry and Government, specifically to address the issues and concerns relating to all sectors of online publishing. The primary purpose of AOP is to drive standards and revenue across all sectors of online publishing to raise the credibility and profile of the industry.

Website: www.ukaop.org.uk

Internet Advertising Bureau

The trade association for the internet marketing industry.

Website: www.iabuk.net