Nationals

Our Nationals division publishes five national newspaper titles which are among the UK's leading media brands reaching 16% of the UK population every week.

These great enduring national brands include the Daily Mirror, the Sunday Mirror and The People. In Scotland we publish the two best read national newspapers, the Daily Record and the Sunday Mail. Together our five national titles provide advertisers with an attractive mass audience reach of 8 million readers every week.

There remains a strong demand for our journalism, for news and analysis readers can trust, delivered in a package that is easy to consume and popular with advertisers. From news and sport to politics and showbiz, every day of the week our newspapers provide our readers with campaigning journalism and compelling content at a value-for-money cover price.

Our newspaper titles are complemented by a strong multi-platform portfolio of digital businesses, events and exhibitions. At the heart of our business lies our journalistic heritage and it is this which is providing the cornerstone for our multi-platform development as we take our brands and content across exciting new media platforms. Our stories have never been read by more people as we grow our business across print, online and mobile.

Our digital portfolio comprises both newspaper companion websites and mobile sites. Our fast growing newspaper companion websites are viewed by over 9.4 million unique users every month. Interactive services such as bingo and cashback add to the rich consumer experience.

Importantly, our sites have the highest percentage of UK users among national newspaper websites, with 52% coming from the UK compared to the industry average of 37% (source: ABCe June 2009). This provides advertisers with a highly relevant audience of real scale. Our mobile sites further enhance our digital offering with unique personalisation tools and rich news content reaching around 100,000 unique users per month.

Growing our multi-platform audience and revenues are key elements of our strategy. We have a number of new digital products which will further build upon our core content strengths in popular journalism. MirrorFootball.co.uk which launched in August 2009, combines the latest club-by-club breaking news, with the sharpest views in the sport, along with breathtaking images from our archives of the most famous moments in football.

We have also recently launched 3am.co.uk which takes the world famous 3am recipe of gossip, exclusives, and attitude-laden fun-poking at the world of celebs and delivers it to a whole new audience online.

We own and manage over 15 annual events which extend the reach and influence of our brands into a range of commercial markets. Events include the Daily Mirror Pride of Britain Awards, Great Scot Awards and the Scottish PLC Awards.

Mark Hollinshead is the Managing Director of our Nationals division.