Daily Mirror

The Daily Mirror, launched in 1903, offers readers a unique balance of real news, real entertainment and sport and touches over 3.5m readers every day.

Testament to the Daily Mirror's core values of compassion, conviction and courage, was the success of the Lives not Knives campaign and the response to its annual Pride of Britain event, which saw it reach 6.5m viewers and achieve the largest share of TV viewing during its broadcast.

Tribute to the Daily Mirror principle of making real news accessible and trustworthy to everyday readers was the Plain English Campaign award for Best Newspaper; it is equally demonstrated by the volume of additional readers who flocked to the Mirror for its analysis of the biggest news stories of the year, such as the disappearance of Shannon Matthews, the US Elections, Baby P and the Fritzl cellar scandal.

The Daily Mirror is edited by Richard Wallace.