After an extensive review of its portfolio in the North West, Trinity Mirror is to cease weekly publication of the Liverpool Post newspaper, companion website and the Liverpool Business Daily E-Edition.
There are no planned journalist redundancies as a consequence of this decision and the Post will continue its respected coverage of Merseyside’s business community in a Post-branded section of the Liverpool Echo.
Trinity Mirror is also announcing ambitious plans around weekend publishing. The company is to ramp up its publishing operation across the weekend with further investment in the Echo - the UK’s Regional Newspaper of the Year.
The Liverpool Post’s final print edition will be December 19 with the Business Daily ceasing publication on the same date. The paper launched in 1855.
Trinity Mirror North West Managing Director, Steve Anderson Dixon said: ‘’This is a decision we take with the heaviest of hearts. Sadly, the Liverpool city region no longer generates the demand in terms of advertising or circulation, to sustain both the Post and the Liverpool Echo.
‘’We are committed to retaining the best of the Post in the Echo. We are also committed to the continued expansion of the Liverpool Echo and have exciting plans on the table for weekend publishing. The Echo is an extraordinary brand and we are thrilled to be expanding its reach and creating jobs as we do so.’’
Liverpool Post Editor Mark Thomas added: ‘’That the Post has lasted as long is testimony to generations of brilliant and committed journalists who have worked on it.
‘’We have a history of brave and independent journalism and excellent coverage of business, arts, and sport. We will ensure we keep those traditions alive within the Liverpool Echo.’’