Trinity Mirror partners with Taboola to boost its digital offerings

February 11, 2016

Trinity Mirror has partnered with discovery platform Taboola to boost its native advertising inventory and audience insight.

The collaboration will see Trinity Mirror enhance its in-house native advertising efforts, enabling sales teams to promote both on-site and off-site sponsored content campaigns. Both companies will also be collaborating on new strategies built around Full Page Personalization.

Taboola’s personalised content recommendations will appear in articles across Trinity Mirror’s network of desktop and mobile sites, including The Mirror, Daily Record, and Manchester Evening News, driving audience engagement and revenue.

Taboola’s predictive engine analyses hundreds of real-time signals - such as geography, device type and referral source - to predict the top handful of items a user may want to consume next. Content recommendations appear alongside editorial, presenting visitors with promoted stories from around the web, creating value for users and generating significant new revenue streams.

Piers North, Strategy Director at Trinity Mirror, said: “As our team at Trinity Mirror continues to grow and develop our digital properties, we are committed to delivering not only the most compelling content to our readers, but also a best-in-class user experience.”

“Our partnership with Taboola allows us to tap into their leading discovery technology, develop new strategies around increasing audience engagement, and generate substantial new revenue streams.”

Adam Singolda, founder and CEO at Taboola, said: “It’s an honor to partner with such an esteemed media company as Trinity Mirror and its portfolio of truly iconic brands.”  

“Over the past two years, we’ve invested heavily in building a holistic platform that can support a variety of innovative strategies around audience, engagement, and monetisation, and we’re excited to work with the Trinity Mirror team on unlocking more of those opportunities in the years ahead.”

Taboola serves over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites.